If you keep your employees in the dark about your plans, they might lead them to question whether you are doing that because you will also reduce the number of employees which might result in a lack of motivation, alienation from the brand, and a decrease in the overall productivity. This core represents the elements of your new brand identity but your employees as well which makes the internal branding just as important as the external one. If you feel it’s time to make some changes to your brand identity because you have overgrown some aspects of it or you wish to increase your competitive power, you need to be aware that for the external branding to be a success, your business’s core needs to be strong. Key Strategies for Rolling out Your Internal Branding
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